`The U.S. Ski and Snowboard Association, the national governing body of Olympic skiing and
snowboarding, approached our team at Draftfcb to develop an identity for the United States Freeskiing
Team as it tried to debut the sport at the last Winter Olympic Games. We proposed a
direction that drew emphasis from slopestyle boxes, rails & pipes while conveying a strong sense
of verticality. We wanted to develop a mark that simply convey the actual movements of the sport
while attracting and resonating with freeskiing's youthful demographic.
Credits: Agency: Draftfcb Team: Yego Moravia / John Toga Cox / Johnny Por Taing