The Surrey Hotel

Identity, Graphic System,
Collateral & Guideline

The Surrey is a 5-star luxury hotel located in Manhattan’s prestigious Upper East Side. The storied
and iconic hotel was built in 1926 and served as a residence to many celebrities over the years.
In designing an identity and graphic system for The Surrey, we wanted to keep the integrity of the
hotel and stay true to the history of what the hotel has stood for for nearly a century.

Credits: 
Agency: AR New York  Team: David Israel / Nobi Kashiwagi / Christian Cervantes / Johnny Por Taing

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