Target’s in-house home basics brand Room Essentials is a considered, curated, and affordable
collection of home goods. We helped create a playful but appropriate wordmark, identity system,
and packaging system versatile enough to withstand the depth and breadth of over 2,000
different items varying from furniture to towels, clocks to blankets, picture frames to organization,
and more. Our photographic art direction helped bring a sense of whimsy and playfulness to
the Room Essentials brand.
Agency: Collins Team: Brian Collins / Lee Maschmeyer / Ben Crick / Johnny Por Taing