Graydn Womenswear

Identity, Packaging, Website,
Collateral, Guidelines

Womenswear brand Graydn juxtaposes masculine femininity with art deco era sensibilities.
The customized wordmark was inspired by bold geometric shapes and decorative 
ornamentation. The hippocampus-seahorse mark was designer Todd Macgill’s personal 
interpretation of intelligence, strength, and finesse drawing from the greek ‘hippo’ for horse 
and ‘campus’ for brain. The resulting collateral expands on the look-and-feel of Graydn’s
strong, structured, yet feminine personality.

Credits: 
Agency: Helicopter  Team: Ethan Trask / Josh Liberson / Stacy Barnes / Johnny Por Taing

graydn2graydn2
graydn4graydn4
graydn3graydn3

All Projects

© Johnny Por Taing, 2016.  Linkedin  /  Behance  /  Working Not Working  /  Instagram  /  Twitter  /  Email